PPC stand for Pay Per Click. It is an online advertisement model implemented by Search Engines or Some Highly popular websites. Advertiser has to pay only when a click is made by some of the web visitors, no click no pay.

PPC generates an Ad link which display on web, if a click is registered, it will drive to the advertiser’s website. It is a way of Making paid web advertising. It is very costly online marketing. Google provide PPC marketing known as Adwords.